News & Updates
July 10, 2026
SEO for Home Services: Your Guide to More Local Leads
Handing out flyers or posting on Nextdoor is how most home service businesses have always gotten customers. It works for brand awareness, but let’s face it, when a pipe bursts or their AC goes out in July, customers aren’t sitting at home waiting on that flyer to land in their mailbox. They’re freaking out on their phone with a wrench in one hand and googling “emergency plumber near me” with the other. And if your name isn’t popping up in those SERPs, you are delivering that job directly into the hands of your competitors.
For the past few years, I’ve been helping home service businesses solve this problem. And today I’m going to show you exactly how it works with practical tactics that will put your phone number in front of a customer who is ready to hire you TODAY!
June 14, 2026
Google Ads for Remodeling Contractors: Lead Generation Guide
As a Google Ads specialist, I talk to remodeling contractors every day who tell me that acquiring qualified leads is a constant struggle.
Homeowners aren’t typically thinking about remodeling their house at 3 pm on Tuesday. But when they do want to remodel something, where do they start? Google! They’re searching:
- “Kitchen remodel contractor near me”
- “Home addition design build”
- “Bathroom renovation company”
And if you’re not ranking at the top of Google?
You’re losing $60K-$80K-$120K jobs straight to the competition.
May 18, 2026
Roofing SEO: Strategies To Help Roofers Get Found on Google
A homeowner spots a water stain on their ceiling. They pick up their phone and search “emergency roofer near me”. Within 60 seconds they call the first company they trust and that company schedules an $8,000 – $25,000 job.
The problem? Is that company you?
If you’re counting on yard signs, referrals, or a Google Ads budget that evaporates each time someone clicks your ad, you’re missing out on significant revenue. SEO is how roofing businesses create an inbound pipeline that never sleeps and doesn’t depend on your ad budget.
In this guide, I’ll cover exactly how roofing SEO works. What drives results, and how to create an online presence that only grows in value.
March 9, 2026
Google Ads for Pool Service Companies: How to Fill Your Route and Stop Wasting Money on Bad Leads
Generating qualified leads for pool service companies is like vacuuming a pool with a hole in the hose.
Everybody wants their pool serviced yesterday, but they’re not scrolling through Yelp to find you. They’re Googling things like:
- “Pool cleaning near me”
- “Green pool cleanup today”
- “Pool maintenance companies in [insert city]”
And if you’re not located at the top of the search results?
You might as well be tossing your money into the pool.