Turn Your Website Into a Lead Magnet (Without Paying for Every Click)

I’m Joel, a battle-tested SEO expert who helps small businesses show up, get clicks, and actually cash in.

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Stefan Volosen
★★★★★

“We saw results within our first month and over the last three months our walk-ins have increased by over 30%.”

– Stefan Volosen

Sick of Doing Everything “Right” and Still Not Ranking?
Here's What Actually Works.

You’ve done the blog posts, fiddled with meta tags, maybe even hired a sketchy freelancer or two. But your phone’s still not ringing.

Your competitors? Sitting pretty on page one.

That ends now. I help service-based businesses stop playing SEO roulette and finally get the visibility, traffic, and leads they’ve been promised — with real strategies, not generic checklists.

Organic-SEO-Traffic-Card
SEO Consultant Joel Casarez

Your Dedicated Search Marketer (Yep, Just Me)

Cookie-cutter strategies? Nah, we tossed those out with floppy disks. When you work with me, you get me—someone who lives and breathes search marketing, not just another “account manager” checking boxes.

I customize everything—from the tools to the tactics—to match your goals and get results. Need SEO? Web design? Paid traffic that actually converts? It’s all on the table and you’ll always know who’s behind the work.

I’m not just here to run campaigns—I’m here to grow your business like it’s my own. You get the expertise of a full team, without the bloated agency price tag.

What You’ll Get With My SEO Services

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GET FOUND BY CUSTOMERS

Smart keyword research + optimized content = more traffic that converts.

Sales Machine Icon
TURN YOUR SITE INTO A SALES MACHINE

From headlines to heatmaps, I tweak your site to convert clicks into customers.

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OUTRANK YOUR COMPETITORS

My SEO is white-hat, algorithm-safe, & built for long-term wins, not short-term spikes.

I Put Up Real, Meaningful Numbers

Search marketing success stories aren’t fairy tales—I’ve got the data to prove them. Ever wondered how your campaigns could actually move the needle on your bottom line?

When you work with me, it’s all about hitting targets:

  • Maximizing ROI so every dollar works harder
  • Driving fresh leads that convert into paying customers
  • Cutting acquisition costs without sacrificing volume

+100%

Increase in Sales

+120%

Increase in SEO Traffic

-25%

Decrease in Cost Per Lead

What My SEO Clients Have to Say

Joel at The Kaanen Group has managed paid search campaigns for my business for almost two years. Joel has been exceptional to work with and consistently delivers results. His feedback and answers to our questions are always timely and detailed. One of my favorite things working with Joel is that he's very focused on conversion rates and efficiency. I've never had to worry about exceeding budgets or wasting clicks. The Kaanen Group is very dependable and proactive. I definitely recommend!
Working with Joel at The Kaanen Group has been an exceptional experience. We were looking for specific needs to improve our Google Adwords Campaigns. They listened and delivered a much better Campaign than what we were previously using. In the first month of using their service we saw an increase of quality leads, generated new clients and what is equally important noticed less wasteful spending within Google Adwords. We highly recommend The Kaanen Group for your Marketing/Google Adword needs.
Joel was a pleasure to work with. I hired him to manage my Facebook ads and Google AdWords. He was thorough, very knowledgable, would send detailed analytical reports to show the improvement of my traffic, and I did see an uptick in business which was awesome! It really works!!
We have been working with Joel and The Kaanen Group for about three months. We saw results within our first month and over the last three months our walk-ins have increased by over 30%. Joel is easy to work with and will take time to help you understand why simply throwing more money into SEO will not be as effective as carefully managing the campaign. So far we are more than pleased and strongly recommend the Kaanen Group.
Working with Joel and the Kaanen Group has helped us to grow our business! He is very knowledgeable and well-informed on the latest and most effective ways to improve our SEO. He is always easy to communicate with and takes the time to answer any questions we may have about the process. Joel and the Kaanen Group have been a valuable asset for our business!
I had a phone consultation with Joel about improving SEO for my business. I thought it would be a quick conversation for him to find out what my needs were so we could set up a meeting. He spent 45 minutes with me going over some ideas! They are already helping. Will definitely go back when I need more help.
We've only worked with Joel for a few months and he has already helped us get our online marketing off the ground! He setup Google AdWords and Facebook Ads which led to us having a successful event in March. Joel taught us a lot about Adwords and Facebook Advertising and was readily available to answer our questions. We don't have a lot of time to work on marketing so it was nice to have someone who knows what he's doing and can get us results!

How It Works

SEO that performs shouldn’t feel like a mystery novel. Here’s how we keep it simple, transparent, and built for ROI.

Schedule Your Free SEO Consultation

You talk. I listen. We walk through your site, your goals, and what’s currently holding your traffic hostage. No pressure, no B.S., just honest strategy talk.

I Build a Strategy That Doesn’t Suck

I dig into your competitors, your keywords, and your site structure to map out a custom plan that’s actually built to win — not some copy-paste template from a dusty agency playbook.

You Start Getting Real Results

Rankings go up. Traffic gets better. Leads start flowing. And the best part? You always know what’s happening, what it’s costing, and what it’s earning you. It’s SEO you can actually trust.

What I Deliver (a.k.a. The Good Stuff)

Foundation Locked In

SEO starts with the boring but critical stuff — and yeah, we actually enjoy it. We dig into the bones of your website and fix what’s holding you back.

Here’s what we knock out:

  • Technical SEO fixes (think: broken links, indexation, crawl issues)
  • Page speed upgrades that don’t make your users nap
  • Clean, logical site structure (so Google and humans can navigate it)
  • Mobile and Core Web Vitals cleanup

We get your site humming like a Tesla — silent, fast, and clean.

Growth Mode Engaged

Once the foundation’s solid, we move into offense. This is where traffic starts climbing, content starts pulling, and your rankings don’t just move — they leap.

Growth levers we pull:

  • Keyword research with actual strategy (no fluff terms nobody’s searching)
  • Content refreshes and new builds that Google can’t ignore
  • Local SEO for map-pack domination (hello, visibility)
  • Competitive analysis that reverse engineers what’s working — then beats it

This is where your visibility goes from “meh” to “oh damn.”

Revenue Optimization

Because let’s be honest — traffic’s cute, but money is better. We turn clicks into customers and websites into sales machines.

How we make the cash register ring:

  • CRO tweaks that boost conversions (no extra traffic needed)
  • Call tracking + form monitoring = real ROI data
  • Monthly reporting that’s plain English, not spreadsheet soup
  • Continuous testing + iteration so nothing goes stale

You’ll know what’s working, what’s not, and how much green it’s bringing in — every step of the way.

SEO FAQ

Frequently Asked Questions

SEO (Search Engine Optimization) is the art of getting your site to show up when your dream customers are Googling what you offer. It’s how you skip the line on search results—without paying for every click like it’s Vegas. Show up first. Get clicked. Make money. That’s SEO.

It’s a combo of brains, brawn, and backlinks. Here’s the high-level:

  • Smart content with the right keywords
  • Site speed and structure that Google doesn’t hate
  • Reputation boosters like backlinks and reviews
  • Clean tech setup so Google bots don’t get lost

This ain’t Amazon Prime. SEO’s more like growing a money tree. Most see traction in 3–6 months, but results depend on your niche, current site health, and competition. Starting from scratch or cleaning up messes? Might take longer. But once it kicks in? It compounds like magic.

Short answer: your phone rings more.

Long answer: You’ll see…

  • More quality traffic
  • Higher rankings for the right keywords
  • More calls, leads, and sales

We don’t bury you in fluff metrics either. You’ll get straight-up, real-talk reports that show progress in dollars and sense.

No cookie-cutter promises—but here’s what most clients get:

  • Stronger visibility on Google
  • Consistent leads from people already searching for you
  • Lower cost per lead than paid ads over time

It snowballs. The longer we work together, the bigger the wins.

Google’s got a checklist. We’ve got the answers. Rankings depend on:

  • Killer content that answers real questions
  • Site speed + mobile friendliness
  • Backlinks from legit sources
  • Solid user experience (do people bounce or binge?)
  • Clean code and crawlable structure

Here’s the no-fluff breakdown:

  • Starter SEO – $899/mo: Perfect if you’re just starting out or want to win locally
  • Growth SEO – $1,499/mo: For businesses that want to scale fast and own their space

No hidden fees. No contracts holding you hostage. Just ROI.

Sure. You could also cut your own hair or rebuild your engine. But do you want to?

SEO takes constant research, content writing, technical know-how, and keeping up with Google’s mood swings. It’s a full-time job—and spoiler: you already have one. Let me handle it while you grow your business.

Only if you want to get outranked again. Pausing SEO is like quitting the gym once you hit your goal weight. You’ll slip.

Google updates often. Competitors don’t sleep. Ongoing SEO keeps you on top—not just in the game.

I’m not a sales rep or an intern reading a script.

I’m the one doing the work—strategy, execution, reporting. You get expert-level SEO with no BS, no bottlenecks, and no “I’ll check with my team” delays. I move fast, stay transparent, and care about results because my name’s on the line.

We work with WordPress, Shopify, Wix, Squarespace, Webflow, and more.

Nope—and anyone who says otherwise is selling snake oil. Google’s algorithm is a black box, not a vending machine.

What I can guarantee: a smart SEO strategy, consistent work, and honest reporting. No smoke. No mirrors. Just results you can see in your bottom line.

Looking for Ongoing SEO Services?

Get in touch with SEO Expert Joel Casarez.