• Background Image

    News & Updates

August 8, 2020

Negative Keywords: What They Are and How to Find Them

Google Ads allow you to target potential customers with the goal of bringing them to your website and converting them. To be successful with your Google Ads however, you need to understand the best keywords to target. Although you might have selected the keywords you want to trigger your ads, have you selected your negative keywords? Below we will dive into the basics of negative keywords and how to correctly use them.


Read More

February 5, 2020

Guide to Google Ads Keyword Match Types (Updated 2020)

When it comes to Google Ads, the list of decisions you will have to make when setting up your account will be a mile long. While budget, bidding and type of ads might be top of mind, keyword match types may not be.

Read More

March 15, 2019

How to Optimize Your Google My Business Page

Here’s a stat for you on the power of local search results. A recent study by comScore & Neustar found searchers believed local search results are over 2.5 times more trustworthy as natural and paid search results. Additionally, with the local intent of their search, they found local results 3 times more relevant.

trustworthiness of search results

This perception of relevance and trust is a free tool at your disposal. Your business too can display on local search results by setting up a Google My Business page.

Read More
February 15, 2019

Link Google Ads to Google Analytics: How and Why to Do It

As robust as a platform as Google Ads is, it doesn’t track everything, or give you the whole picture of your online marketing efforts. Google Analytics on the other hand, does.

Read More