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Innovative Google Ads Consulting

Drive Traffic. See Results
Expertise Best Pay-Per-Click (PPC) Agencies in Austin





Google Ads Consultant Joel Casarez

I Help Businesses Lower Costs and Generate Leads with Google Ads

Everything from Google Ads Audits, Setup and Training

Google Ads Audits

Do you have existing campaigns that aren’t performing the way you hoped? That’s where a Google Ads audit comes in. I will analyze your current keywords and ensure they’re optimized by researching new keywords and adding negative keywords. Next, I will analyze your account structure and develop new search and display campaigns. Then, I will review and set up a bidding strategy that will help best meet your goals, set up location targeting, and review desktop and mobile performance. To finish your audit, I will make sure your conversion tracking is correctly setup.

Google Ads Campaign Setup

Setting up a new Google Ads campaign is the perfect way for your business to start advertising on Google if you don’t have an existing Google Ads campaign. I’ll begin by researching and selecting your keywords,  connecting Google Analytics to Google Ads, and developing search and display campaigns – including writing the ad copy. I will keep your business on track by setting up daily and monthly budget monitoring, traffic reports, location targeting, and ad scheduling. Lastly, I will set up conversion tracking for your filled-out contact forms, phone calls, and emails.

Google Ads Training

Google ads training is an excellent option if you want to manage your Google Ads yourself or want to ensure you’re up-to-date on the latest best practices. I will cover all your Google Ads questions in detail, either in person or via Zoom. Regardless of whether you are in Texas or not, I offer Google Ads training for both individuals and teams, small and large. I try to make Google Ads training as flexible as possible and offer training on a bi-weekly, monthly, or quarterly basis.

Optimize Search, Display, and Remarketing Ads

Search Network

These are the Google Ads you’re probably most familiar with. These text ads appear on the top of Google search results when somebody searches for your products or services.

Display Select

Your ads will appear on relevant websites within the Google Display Network. Whether you sell your products locally or online, I can set it up so your ads appear on websites related to your business.

Remarketing Ads

Keep your business top-of-mind by showing your ads to people who have already visited your website. I’ve found that an effective remarketing campaign can decrease your cost per conversion nearly 50%!

Display Network

Display ads reach 90% of internet users as they browse their favorite websites, watch videos on YouTube, or even check their Gmail accounts. I will even design and optimize your display ads for you!

Click-to-Call Campaigns

3 in 4 consumers will first search for products or services on the mobile device. With click-to-call campaigns, we will drive people to call you directly from your ad instead of visiting your website.

Google Shopping Ads

If your business sells products online, Google Shopping Ads might be the right fit for you. I can audit your existing campaigns or set up new Google Shopping Ads for your e-commerce business.

Supporting Google Ads Platforms, I Leverage to Generate Leads

google ads logo
yahoo and bing ads
facebook advertising
adroll remarketing ads
twitter ads
linkedin advertising

What My Google Ads Clients Are Saying

  • “Joel has been an amazing asset to my company as an internet marketing consultant. His knowledge of adwords is amazing. I’ve worked with several adwords advisors and he certainly ranks at the top of the list. He not only manages accounts but also teaches you.”

    ryan rodenbeck spyglass realty

    - Ryan Rodenbeck, Owner at Spyglass Realty and Investments

  • “Working with The Kaanen Group has been an excellent experience. Our AdWords campaigns have vastly improved and we saw results within just a couple months. Transparent and professional!”

    Emily Cash Pruvan in Austin, TX

    - Emily Cash, Marketing Director at Pruvan

  • “I have come to recognize Joel as delivering the best marketing ROI I have ever received for Landmark Wildlife. Thanks to him we have more than doubled our revenue year over year for the past 2 years and are very grateful for all of his hard work.”

    Keith Olenick Owner at Landmark Wildlife in Austin, TX

    - Keith Olenick, Owner at Landmark Wildlife Management

Why Choose The Kaanen Group?

I pride myself on being transparent, flexible, innovative and growth-focused.


I promise to never surprise you with the cost of my services – there are no hidden fees, and all costs are agreed upon before I start each project.


All timelines and deliverables are dependent on you and your business needs. If your needs change, no worries. I won’t hold you to a long-term contract.


I’m consistently updating my tactics to keep one step ahead of Google’s changes and best practices. I will also continuously be A/B testing your campaigns to continue to improve ROI.


Of course, I’ll be focused on accomplishing your business goals every step of the way. I’ll make sure to keep you up to date on your campaign’s progress and will always strive towards achieving your business’ end goals.

Frequently Asked Questions

How much should I expect to pay for Google Ads Consulting?

My prices depend on the services needed. I charge a set fee for a Google Ads audit or one-time Google Ads campaign setup. My Google Ads training, however, I charge by the hour.

How involved do I need to be?

It’s up to you! With Google Ads training, you and your team will need to be involved, whereas with an audit or initial campaign setup, you can be involved as much or as little as you would like. No need to worry, though – I will run everything by you for feedback before I make any changes!

Am I limited to a certain amount of campaigns, ad groups, or keywords?

Never! Every business is different, so the optimal number of campaigns, ad groups, and keywords will vary from client to client. I will work with you to determine your business’s best course of action to meet your goals.

How often do you recommend we consult with one another?

I prefer to consult every month, but am totally flexible. At a minimum, we should consult every three months.

Do I get to own everything, or do you keep everything hidden from me?

You get 100% ownership. I’m here to work for your business, not the other way around. I value transparency and promise never to hide any work from you.

Looking for Google Ads Consulting?

Let’s discuss your business goals and how to accomplish them.