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    News & Updates

    Joel Casarez

February 5, 2020

Guide to Google Ads Keyword Match Types (Updated 2020)

When it comes to Google Ads, the list of decisions you will have to make when setting up your account will be a mile long. While budget, bidding and type of ads might be top of mind, keyword match types may not be.

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March 15, 2019

How to Optimize Your Google My Business Page

Here’s a stat for you on the power of local search results. A recent study by comScore & Neustar found searchers believed local search results are over 2.5 times more trustworthy as natural and paid search results. Additionally, with the local intent of their search, they found local results 3 times more relevant.

trustworthiness of search results

This perception of relevance and trust is a free tool at your disposal. Your business too can display on local search results by setting up a Google My Business page.

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February 15, 2019

Link Google Ads to Google Analytics: How and Why to Do It

As robust as a platform as Google Ads is, it doesn’t track everything, or give you the whole picture of your online marketing efforts. Google Analytics on the other hand, does.

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January 23, 2012

Introducing The Kaanen Group Internet Marketing Blog

Welcome to our Internet Marketing Blog! We’ll be using this blog to cover the latest trends in internet marketing including search engine optimization, paid search, and social media marketing. It’s our goal to help small businesses, like yours, make the best of their marketing budgets by teaching you the things that us Internet Marketers do everyday! The Internet is our passion and we’re excited to have you on the journey with us. If there’s a topic you’d like to learn more about feel free to drop us a line at [email protected]. Let the adventure begin!