11 Home Services Marketing Strategies (That Don’t Suck)

July 27, 2025

11 Home Services Marketing Strategies (That Don’t Suck)

Let’s face it: running a home services business isn’t just about fixing busted AC units or trimming trees. It’s about standing out in a sea of competitors who also show up in khakis, slap a logo on their truck, and promise to “treat your home like it’s their own.” 🙄

But here’s the kicker: most of them are terrible at marketing.

That’s your opening.

If you’ve got the skills, all you need is the right strategy to make sure people actually find you and actually trust you. These 11 tactics are the same ones I’ve used to help home service companies blow past their competition (and finally stop relying on word-of-mouth and wishful thinking).

Let’s get to it.

What the Heck Is Home Services Marketing?

If you run a home services business, whether you’re fixing leaky pipes, cleaning houses, mowing lawns, or wiring up ceiling fans, you already know it takes more than just doing good work to stay busy.

You’ve got to get found by people who need your help. And that’s where home services marketing comes in.

It’s not just a fancy buzzword. It’s the mix of strategies that helps real businesses like yours stand out online and in the neighborhood, the stuff that puts your name in front of customers before your competition.

Here’s what that usually looks like:

Local SEO to help you show up when someone types “fence company near me”
Google Business Profile management so people trust you at a glance
Social Media to keep your brand front and center
Paid Ads that target people ready to hire you
Email + Video Marketing to stay top of mind
Offline Tactics like yard signs, truck wraps, and mailers

And yes, reviews matter more than ever. People trust strangers on the internet more than their own cousin. According to Brightlocal, 83 % of users check Google for local business reviews, and 93 % trust reviews in their decision process. So if you’re not collecting reviews, you’re already behind.

At the end of the day, home services marketing is how you stop relying on referrals or luck. It’s how you actually grow your business with a steady flow of calls and jobs.

Why Digital Marketing Is a Must (Not a Maybe)

Look, competition in the home services world is fierce. Whether you’re in HVAC, pest control, landscaping, or maid service, someone else is trying to win over the same homeowners you are.

That’s where digital marketing makes all the difference.

People aren’t flipping through phone books anymore. They’re Googling stuff like “electrician near me” at 7:42 PM on a Tuesday with a half-dead outlet and zero patience.

If you’re not showing up when they search, you’re invisible. End of story.

Here’s what digital marketing lets you do:

Get found locally with a dialed-in Google Business Profile
Run smart ads on Google and Facebook that reach people who need you now
Build trust through reviews and before/after pics that show your real work
Stay in touch with past clients through social and email
Track what’s working so you can double down on what drives actual jobs

The best part? You don’t need a huge budget, just a strategy that speaks to your audience and a bit of consistency.

If you want to grow, digital marketing isn’t “nice to have.” It’s how you stop losing customers to the guy down the street who doesn’t even do as good of a job.

Ideas & Strategies for Marketing Your Home Services Business

Growing a home services business means you have to do two things:

You need to be easy to find
You need to look like someone worth trusting

The way to pull that off? A mix of smart digital tactics, clear messaging, and local visibility. Think of it like this: your marketing should make it ridiculously easy for customers to find you, trust you, and book you, without having to dig.

At The Kaanen Group, we give you clear, actionable reporting each month so you always know what’s working, what’s improving, and where your leads are coming from.

Let’s break down how to make that happen.

1. Optimize for Local SEO (Search Engine Optimization)

Here’s a stat that should stop you in your tracks: 80 % of U.S. consumers search online for local businesses weekly, and 32 % do so daily.

So yeah, if your website and Google Business Profile aren’t dialed in, you’re basically invisible.

To show up when customers in your area go searching (think: “San Diego painters” or “tree trimming Round Rock”), you’ve got to lock down your local SEO.

Here’s how I do it for my clients (and how you can too):

Get Your Google Business Profile Right

It’s free. It’s easy. And it’s how you get on the map, literally. Set it up, then actually fill it out:

Use your real business name and a local phone number
Make sure your hours are accurate
Write your description like a human, not a robot
Add photos and videos that show what you do, who you are, and why someone should trust you

Create City Pages AND Blog Posts – Want to come up for “gutter cleaning in Amarillo”? Create a page for it! We helped Two Brothers Garage Doors build a unique landing page for each service area, so instead of just showing up in their main city, they showed up in 20+ surrounding suburbs.

Build Local Citations – Copy Pasta your NAP (Name, Address, Phone) across Google, Yelp, Facebook, and every local site under the sun.

Build Backlinks From Local Businesses – Think realtors, vendors, your brother-in-law, anyone who owns a business in your city.

2. Start With a Mobile-Friendly, Professional Website

Your website shouldn’t feel like the first website you built in high school.

It should feel like a legit company that gets sh*t done.

Here’s the checklist:

Make it Mobile-Friendly AF – Most customers are on their phone while looking at their broken fence and silently panicking.
Make It Fast Loading– If your website doesn’t load in 3 seconds or less, people are hitting the “Back” button and calling your competitor instead. On WordPress? Discover how to optimize your website’s performance.
Add Loud, Clear CTA’s -Include big buttons that say “Get a Quote,” “Call Now,” or “Contact Us Today.”
Real Photos > Stock photos – Show off your team, your trucks, your work. Not some guy in a polo giving a thumbs up in a fake kitchen.

3. Reviews = Free Marketing Magic

Reviews are like referrals, but for strangers. And we trust them way too much. (Seriously, I’ve tried new restaurants based on a review from “CatDad85.”)

Here’s how you use them to win:

Ask Right After the Job’s Done – “Hey, mind leaving a quick review?” works surprisingly well if you’ve just saved their weekend.
Make it Stupid-Easy – Text them a direct link to your Google profile. Bonus points if you pre-write something they can just copy/paste.
Reply to ALL Reviews – Good or bad. Stay classy. Future customers will read how you handle trolls.

According to Chatmeter, 95% of consumers trust businesses with a ton of reviews. So keep it up!

4. Run PPC Ads That Literally Put You on Top

If you want to show up at the top of Google right now, pay-per-click (PPC) ads are your shortcut. On average, businesses double their investment on Google Ads, earning $2 in revenue for every $1 spent, translating to a 200% ROI.

With Google Ads, you can target homeowners in your service area who are actively searching for help, “garage door repair in seattle” or “landscapers near me,” or whatever service you offer.

Here’s the play:

Pick high-intent keywords people are already typing into Google
Write compelling ad copy that makes you look trustworthy and ready to help
Send them to a clean, relevant landing page (not your homepage from 2008)
Set a clear budget and track performance so you’re not guessing

For Millennium Flooring, I helped them with Google Ads, and as a result, they saw a 30% increase in walk-ins in the first 90 days, without wasting money on clicks that didn’t convert.

5. Use Google Local Services Ads

If you’ve ever noticed those “Google Guaranteed” listings right at the top of search results that’s Google Local Services Ads (LSAs). And yes, they work.

With 82% of consumers saying they’d hire a service they see on Google LSAs, and Google tracking $8 billion in bookings from them, this is where homeowners start.

LSAs are made for home service businesses. You only pay when someone actually calls, and the Google-backed badge builds instant trust with potential customers.

To get started:

Claim your LSA profile
Upload your licenses, service areas, and business info
Keep your info accurate and up to date
Gather more reviews from customers

Homeowners aren’t just Googling, they’re also scrolling Instagram, Facebook, and TikTok while thinking about their next project.

That’s where social media comes in.

You don’t need to go viral. You just need to stay visible.

Post things like:

Before and after photos of recent jobs
Quick tips or seasonal advice
Promos or specials you’re running
Stories or short videos that show the team behind the scenes

Want to reach even more people? Boosted posts and ads are a solid way to get in front of new customers who haven’t heard of you yet. Even a small ad budget can go a long way when it’s targeted right.

Lastly, remember to respond to comments and messages quickly. Even just showing you’re active and approachable goes a long way toward building trust.

7. Content That Educates (and Converts)

If you want to rank higher on Google AND earn more trust, start creating content your customers actually want.

Think:

Blog posts on things like “How to Prep Your Yard for Spring” or “Should you Paint or Stain Your Fence”
Quick how-to videos. Landing pages with video = 86% conversion bump. Paint your blog posts with video and your forms will thank you.
Customer testimonial clips

Content like this checks a lot of boxes. It helps your SEO, builds authority, answers questions before the phone rings, and keeps your business looking sharp online.

The more helpful you are up front, the easier it is for customers to say “yes” later.

8. Stay Top of Mind with Email Marketing

Don’t underestimate the humble inbox. Email marketing is one of the easiest, most cost-effective ways to stay connected with past clients and warm up future ones.

Here’s how to use it to drive repeat business:

Service reminders so clients don’t forget seasonal tasks (like “Hey, time to clean those gutters!”)
Special offers or promos for people who haven’t booked in a while
Helpful tips that show you know your stuff

Want to make it even better? Use segmented lists to send the right message to the right people. Someone who hired you for a one-time pool cleaning shouldn’t get the same email as someone on a monthly plan.

And don’t be afraid to make it interactive, polls, quick surveys, or even “reply to claim this deal” emails can get more people engaged.

9. Turn Happy Customers Into Referral Machines

Referrals are gold in the home services world. People trust friends and family more than an ad they saw on their phone. Plus, word of mouth leads are usually ready to book ASAP.

But here’s the thing: if you’re not asking for referrals, you’re leaving money on the table.

Here’s what works:

Ask right after the job’s done and the customer’s thrilled
Make it easy with a referral link, card, or simple form
Offer something small as a “thank you”, discounts, gift cards, or even just a handwritten note

10. Add Live Chat (and Stop Losing Leads)

Not everyone wants to pick up the phone, especially if it’s 9 PM and their water heater just exploded.

That’s where live chat comes in. It gives people a way to ask questions, check availability, or get help right now, no awkward elevator music.

Here’s how to set it up:

Chatbots handle common questions like “Do you service my area?” or “Do you fix this brand of heater?”
Live reps jump in when things get more specific
Chat during business hours shows customers you’re responsive and ready

11. Get Involved in the Community (It Pays Off)

Showing up in your community builds more than good vibes. It builds trust and visibility with real people who live in the same community where you work.

I recommend:

Partnering with local businesses for cross promotions (landscaper + pool guy = dream team)
Sponsoring events, charities, or sports teams that make sense for your audience
Attending local markets or home shows where you can shake hands and show off what you do

People want to hire businesses they feel connected to. So when they see you supporting the neighborhood, they’re more likely to call you when they need help.

Grow Your Home Service Business With The Kaanen Group

After working with 100’s of home service companies, I’ve seen firsthand how the right SEO strategy can completely change the game, more calls, more jobs, and fewer slow weeks.

That’s exactly what I do.

I help businesses like yours show up where it matters most in search results, on Google Maps, and in front of the people who are ready to hire. And I don’t waste your budget on fluff or vanity metrics. I focus on what actually drives results, the kind you can feel in your inbox and your schedule.

Here’s what we bring to the table:

SEO strategy that moves you up the rankings (and keeps you there)
Technical SEO audits to fix what’s slowing your site down or messing with your visibility
Google Business Profile optimization so you stand out in local searches and Maps
Content creation that builds trust and shows people you know your stuff
Link building to boost your credibility in the eyes of Google (and customers)

We keep it transparent with clear monthly reports, so you always know what’s working, what’s improving, and where things are headed.

We’ve helped companies like Brents Tree Service increase leads by 126%, and Sierra Fence cut their cost per lead in half, and we can help you do the same.

If you want an SEO consultant who knows home services inside and out and doesn’t just talk SEO, but delivers it, let’s talk.

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July 27, 2025