Joel is an SEO consultant with over 14 years of experience. He utilizes his experience as a search marketing expert to share tips, tactics, and best practices on SEO and PPC. When not assisting businesses in growing online, he loves to travel, listen to podcasts, and watch stand-up comedy.
Right now, in your market area, there’s a homeowner waking up in their kitchen at 6AM and watching water drip onto the tile floor.
They aren’t posting in a Nextdoor group. They aren’t messaging their cousin Vinny who “knows a guy.”
They’re opening their phone, googling “roof repair near me”, and calling the first person who doesn’t sound like they’re going to ghost them.
And most roofing companies completely miss out.
You’ve most likely already messed around with Google Ads. You created a campaign, chose some keywords that “felt right,” directed traffic straight to your homepage, and watched thousands of dollars fly out the window.
Zero jobs booked.
You shook your fist at Google, proclaimed the platform “doesn’t work,” and returned to purchasing shared leads from a third-party website that sold the same homeowner’s phone number to four of your competitors.
I understand. That sucks.
Here’s the problem: Google Ads isn’t broken. Your setup was.
Once your campaign is set up correctly, paid search is by far the most predictable and scalable lead source your roofing company can own. I’ve managed SEO and paid search ads for home service companies over the last 16 years (roofers, HVAC, pool, garage doors, tree care), roofing has proven to be the best vertical I work in for returns. High ticket. Real customer intent. Rapid payback.
But you HAVE to know what you’re doing. This post shows you the exact campaign architecture that sets winning roofers apart from everyone else blindly paying $40 per click to just target DIYers.
Why Aren’t YOU Showing Up When Every Homeowner Searches “Fence Companies Near Me?”
If you haven’t spent any time or money on SEO, you have no idea how many homeowners right now are Googling AND comparing prices for a $5k-$15k project.
While you’re wasting money on referral fees and $50 leads from Angi and HomeAdvisor, your competition is showing up in Google for every “fence installation near me” search, getting added to shortlists, and collecting quotes before you even know there is a job out there.
Until NOW.
Homeowners researching a new fence generate about 3 quotes before making a decision. And 9 out of 10 fence buyers will NOT hire the first contractor they reach out to.
Who do they hire?
The company that showed up the most times throughout their research process.
So if your website doesn’t appear on Google when someone searches “fence installations near me?” You aren’t losing the job to your competition. YOU didn’t even QUALIFY for the job.
But after reading this post, you’re going to learn how to show up on that shortlist EVERY SINGLE TIME you’re researched. You will learn how to dominate your competition on Google and build a SELF-PROMOTING lead machine that you actually own. Without renting leads and paying monthly fees to HomeAdvisor.
Let’s get into exactly WHAT fence SEO is and how you can do it too…
A homeowner stomps out onto her weed-choked, cracked patio one Saturday morning. She’s had it. She pulls out her phone, searches “patio contractors near me”, clicks on one of the top three results, fills out a form, and by Monday, she has a bid.
Ninety seconds. That was the entire buying decision process. The companies that got that opportunity have a chance at a $15,000 hardscape job. The businesses that didn’t show up won’t even know she was in the market.
Handing out flyers or posting on Nextdoor is how most home service businesses have always gotten customers. It works for brand awareness, but let’s face it, when a pipe bursts or their AC goes out in July, customers aren’t sitting at home waiting on that flyer to land in their mailbox. They’re freaking out on their phone with a wrench in one hand and googling “emergency plumber near me” with the other. And if your name isn’t popping up in those SERPs, you are delivering that job directly into the hands of your competitors.
For the past few years, I’ve been helping home service businesses solve this problem. And today I’m going to show you exactly how it works with practical tactics that will put your phone number in front of a customer who is ready to hire you TODAY!
As a Google Ads specialist, I talk to remodeling contractors every day who tell me that acquiring qualified leads is a constant struggle.
Homeowners aren’t typically thinking about remodeling their house at 3 pm on Tuesday. But when they do want to remodel something, where do they start? Google! They’re searching:
And if you’re not ranking at the top of Google?
You’re losing $60K-$80K-$120K jobs straight to the competition.
A homeowner spots a water stain on their ceiling. They pick up their phone and search “emergency roofer near me”. Within 60 seconds they call the first company they trust and that company schedules an $8,000 – $25,000 job.
The problem? Is that company you?
If you’re counting on yard signs, referrals, or a Google Ads budget that evaporates each time someone clicks your ad, you’re missing out on significant revenue. SEO is how roofing businesses create an inbound pipeline that never sleeps and doesn’t depend on your ad budget.
In this guide, I’ll cover exactly how roofing SEO works. What drives results, and how to create an online presence that only grows in value.
Generating qualified leads for pool service companies is like vacuuming a pool with a hole in the hose.
Everybody wants their pool serviced yesterday, but they’re not scrolling through Yelp to find you. They’re Googling things like:
And if you’re not located at the top of the search results?
You might as well be tossing your money into the pool.
Your garage door might protect your customers’ cars, but what’s protecting your business from getting buried on page 47 of Google?
If you haven’t invested in SEO for your garage door business, you’re missing the flood of customers actively searching for your services right now. While you’re relying on referrals and local ads, your competitors are showing up for every “garage door repair near me” search and winning those leads before you ever get a chance.
By the end of this article, you’ll have a complete roadmap to attract more qualified leads, outrank your competition, and turn your website into a 24/7 lead-generating machine.
Most homeowners start their hunt for landscaping services the same way they shop for pizza, plumbers, or patio furniture: they Google it.
If you don’t show up there? You’re invisible. And being invisible online means your competitors are cashing in while your phone stays quiet. That’s where Search Engine Optimization comes in. Done right, SEO puts your landscaping business front and center on Google, wins you more calls, and builds the kind of long-term credibility that word-of-mouth alone can’t deliver. The SEO strategies in this guide are the same ones I’ve used to help landscaping companies go from invisible online to booked out for months. I’m not sharing theory, I’m sharing what’s worked for me and my clients in real markets, against real competition.
Getting quality leads for your tree service business is like chopping wood in the dark.
Most people need tree work yesterday … but they’re not staring at Yelp all day. They’re Googling things like:
“Emergency tree removal near me”
“Tree trimming same day”
“Who cuts down trees in [your city]?”
And if your business doesn’t pop up right there, right now?
You’re leaving money on the stump.
Still running newspaper ads and door hangers? You’re customers aren’t listening to Radio ads, they’re busy driving. But you know what they are doing? They’re Googling “best contractor near me” while sipping a morning coffee in their kitchen, and if your name isn’t showing up, you’re losing out on a hot lead.
That’s where contractor SEO comes in. Not the geeky, overwhelming kind with endless acronyms. We’re talking real-world stuff: getting your site ranked when people are literally looking to hire. It’s about being the obvious choice, the right place, right time.
If you’re a roofer, plumber, remodeler, or any kind of trades pro, this guide breaks it all down step-by-step. No BS. Just what brings in more local leads and jobs.
Let’s face it: running a home services business isn’t just about fixing busted AC units or trimming trees. It’s about standing out in a sea of competitors who also show up in khakis, slap a logo on their truck, and promise to “treat your home like it’s their own.” 🙄
But here’s the kicker: most of them are terrible at marketing.
That’s your opening.
If you’ve got the skills, all you need is the right strategy to make sure people actually find you and actually trust you. These 11 tactics are the same ones I’ve used to help home service companies blow past their competition (and finally stop relying on word-of-mouth and wishful thinking).
Let’s get to it.
Google Ads can be a powerful tool for small businesses looking to drive traffic, generate leads, and boost sales. However, understanding the costs of running a Google Ads campaign can be complex. This guide aims to break down the factors influencing Google Ads pricing and average costs by industry and provide actionable tips to optimize your ad spend.
Whether a small business or a large brand, you’ll benefit from an SEO strategy. If you run your website through WordPress, you can use various tricks and techniques to help the site perform better on search engines, which will help you reach a wider audience of potential customers. To understand what WordPress SEO is and how it works, read our beginner WordPress SEO guide.
Are you looking for ways to speed up your WordPress site? Whether you’re experiencing loading time issues or just want to improve the overall user experience, there are many things you can do. In this post, we’ll show you 22 effective ways to speed up your WordPress site. We’ll also provide tips on how to measure your site’s loading speed and track improvements. Let’s get started! Read More
When it comes to PPC management tasks in Google Ads, some can be repetitive and dull. However, there is a better, more exciting way to automate specific tasks, such as reporting and bidding. By automating these tasks, you can potentially cut your optimization rate in half. Who wouldn’t appreciate that? This post will go over 120 of the most popular Google Ads Scripts on the market today. The following scripts will have you automating processes within Google Ads with ease and optimizing efficiently and quickly in no time!
Google Ads allow you to target potential customers with the goal of bringing them to your website and converting them. To be successful with your Google Ads however, you need to understand the best keywords to target. Although you might have selected the keywords you want to trigger your ads, have you selected your negative keywords? Below we will dive into the basics of negative keywords and how to correctly use them.
When it comes to Google Ads, the list of decisions you will have to make when setting up your account will be a mile long. While budget, bidding and type of ads might be top of mind, keyword match types may not be.
Here’s a stat for you on the power of local search results. A recent study by comScore & Neustar found searchers believed local search results are over 2.5 times more trustworthy as natural and paid search results. Additionally, with the local intent of their search, they found local results 3 times more relevant.
This perception of relevance and trust is a free tool at your disposal. Your business too can display on local search results by setting up a Google My Business page.
As robust as a platform as Google Ads is, it doesn’t track everything, or give you the whole picture of your online marketing efforts. Google Analytics on the other hand, does.
Welcome to our Internet Marketing Blog! We’ll be using this blog to cover the latest trends in internet marketing including search engine optimization, paid search, and social media marketing. It’s our goal to help small businesses, like yours, make the best of their marketing budgets by teaching you the things that us Internet Marketers do everyday! The Internet is our passion and we’re excited to have you on the journey with us. If there’s a topic you’d like to learn more about feel free to drop us a line at [email protected]. Let the adventure begin!