Google Ads Consultant Joel Casarez


Joel Casarez


Joel is an SEO consultant with over 14 years of experience. He utilizes his experience as a search marketing expert to share tips, tactics, and best practices on SEO and PPC. When not assisting businesses in growing online, he loves to travel, listen to podcasts, and watch stand-up comedy.



June 11, 2024

How Much Does Google Ads Cost?

Google Ads can be a powerful tool for small businesses looking to drive traffic, generate leads, and boost sales. However, understanding the costs of running a Google Ads campaign can be complex. This guide aims to break down the factors influencing Google Ads pricing and average costs by industry and provide actionable tips to optimize your ad spend.

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December 4, 2023

WordPress SEO: A Complete Beginner’s Guide

Whether a small business or a large brand, you’ll benefit from an SEO strategy. If you run your website through WordPress, you can use various tricks and techniques to help the site perform better on search engines, which will help you reach a wider audience of potential customers. To understand what WordPress SEO is and how it works, read our beginner WordPress SEO guide.

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July 26, 2022

22 Effective Ways To Speed Up Your WordPress Website

Are you looking for ways to speed up your WordPress site? Whether you’re experiencing loading time issues or just want to improve the overall user experience, there are many things you can do. In this post, we’ll show you 22 effective ways to speed up your WordPress site. We’ll also provide tips on how to measure your site’s loading speed and track improvements. Let’s get started! Read More

July 17, 2021

120 Google Ads Scripts That Will Level Up Your PPC Campaigns

When it comes to PPC management tasks in Google Ads, some can be repetitive and dull. However, there is a better, more exciting way to automate specific tasks, such as reporting and bidding. By automating these tasks, you can potentially cut your optimization rate in half. Who wouldn’t appreciate that? This post will go over 120 of the most popular Google Ads Scripts on the market today. The following scripts will have you automating processes within Google Ads with ease and optimizing efficiently and quickly in no time!

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August 8, 2020

Negative Keywords: What They Are and How to Find Them

Google Ads allow you to target potential customers with the goal of bringing them to your website and converting them. To be successful with your Google Ads however, you need to understand the best keywords to target. Although you might have selected the keywords you want to trigger your ads, have you selected your negative keywords? Below we will dive into the basics of negative keywords and how to correctly use them.


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February 5, 2020

Guide to Google Ads Keyword Match Types (Updated 2020)

When it comes to Google Ads, the list of decisions you will have to make when setting up your account will be a mile long. While budget, bidding and type of ads might be top of mind, keyword match types may not be.

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March 15, 2019

How to Optimize Your Google My Business Page

Here’s a stat for you on the power of local search results. A recent study by comScore & Neustar found searchers believed local search results are over 2.5 times more trustworthy as natural and paid search results. Additionally, with the local intent of their search, they found local results 3 times more relevant.

trustworthiness of search results

This perception of relevance and trust is a free tool at your disposal. Your business too can display on local search results by setting up a Google My Business page.

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February 15, 2019

Link Google Ads to Google Analytics: How and Why to Do It

As robust as a platform as Google Ads is, it doesn’t track everything, or give you the whole picture of your online marketing efforts. Google Analytics on the other hand, does.

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January 23, 2012

Introducing The Kaanen Group Internet Marketing Blog

Welcome to our Internet Marketing Blog! We’ll be using this blog to cover the latest trends in internet marketing including search engine optimization, paid search, and social media marketing. It’s our goal to help small businesses, like yours, make the best of their marketing budgets by teaching you the things that us Internet Marketers do everyday! The Internet is our passion and we’re excited to have you on the journey with us. If there’s a topic you’d like to learn more about feel free to drop us a line at [email protected]. Let the adventure begin!