Stefan at Millennium Hardwood Flooring was in a tight spot. He’d just laid off an employee, sold off his office equipment, and even rented out half his warehouse just to keep up with rent. He launched Google Ads on his own but wasn’t seeing the results. Calls were slow, and he couldn’t shake the feeling that something wasn’t adding up. He needed leads, fast, and a better system to make sure his budget wasn’t going to waste.
$950K in Sales & 30% More Foot Traffic After Rebuilding Google Ads
This Is What Winning Looks Like
30% More
In-Store Foot Traffic
In-Store Foot Traffic
90% Increase
in Sales
in Sales
73% Drop
in Cost Per Lead
in Cost Per Lead
Millennium Hardwood Flooring is an Austin-based, family‑rooted flooring company with over a decade of hands‑on experience. They specialize in solid and engineered hardwood, premium laminate, luxury vinyl plank, and custom flooring layouts. Every project is built with pride, attention to detail, and a commitment to honest service.
Challenges
- Big national brands were dominating keywords like “hardwood flooring,” “laminate flooring,” and “vinyl,” driving up competition and costs.
- Millennium wanted to target homeowners and developers ready to install, not just shoppers browsing online.
- They couldn’t tell which calls led to real in-store visits or installation jobs. There was no clear tracking system set up.
- Keywords like “hardwood” and “laminate” overlapped too much, making it hard to target ads with what customers were searching for.
- Their website wasn’t turning visitors into customers. People were browsing, but few were reaching out or taking action.
Goal
Help Millennium Hardwood Flooring generate more qualified leads and in-store visits from people ready to install flooring, while cutting wasted ad spend and turning Google Ads into a reliable growth engine.
How We Did It
I rebuilt their Google Ads campaigns with a focus on high-intent keywords, branded search terms, and call-only ads targeting nearby shoppers. I setup conversion track and integrated it into their CRM, and redesigned landing pages so people could find what they were looking for. All of this helped bring in more customers, and their sales almost doubled in just one year.
Services Implemented
- Google Ads Audit (full review of campaign setup, keyword performance, and budget)
- Conversion Tracking Setup (connected calls and forms filled out to CRM)
- Search Campaign Build & Optimization (built and optimized search ads from the ground up)
- Smart Keyword Targeting (segmented high-intent and branded terms for better ROI)
- Ad Copy + Extensions (crafted headlines, sitelinks, and callouts that drove more clicks)
- Bid Strategy (adjusted to maximize conversions and improve impression share)
Unique Levers
- Connected Call Tracking to Their CRM – We set up call tracking and connected it to their Monday.com system, so they could see where every call came from.
- Used Branded Keywords – Focused on search terms for specific wood species (like hickory or white oak) to attract ready-to-buy shoppers.
- Made Landing Pages Easier to Use – Redesigned key pages so visitors could find what they wanted and drive more phone calls.
- Launched Call-Only Ads Near the Store – Ran ads that only appeared to people within driving distance, encouraging them to click-to-call while in the area.
“We have been working with Joel and The Kaanen Group for about three months. We saw results within our first month and over the last three months our walk-ins have increased by over 30%. So far we are more than pleased and strongly recommend the Kaanen Group.”
Stefan Volosen
Owner, Millennium Hardwood Flooring
Results
30% More In-Store Foot Traffic
in the first 3 months
90% Increase in Sales
nearly doubled revenue from $500,000 to $950,000 within a year
73% Drop in Cost Per Lead
average CPL dropped from $121 to $33
Business Impact
- Moved from a quiet warehouse space to a high-traffic retail location, increasing walk-ins and more visibility.
- Brought on a full-time sales rep to handle inbound calls and greet customers in the showroom.
- Created a smoother sales process that turned more calls and visits into installations.
Key Takeaways & What’s Next
Branded keywords, local targeting, and click-to-call ads helped turn slow days into steady in-store traffic and nearly doubled sales in 12 months. By connecting call tracking to their CRM, we gave Stefan a clear view of which ads were actually driving installs, not just clicks.
Next up: expanding on what’s working with more product-focused pages and testing smart bidding on new branded terms to stay ahead of national competitors.
Let’s Build Your Growth Engine
Book a free consultation and let’s talk about how we can turn your slow days into steady growth.