Challenges

• They were paying up to $50 for clicks, but many of those clicks didn’t turn into real jobs.
• Ads were showing in South Austin, an area outside the crew’s main service area, making jobs harder to staff.
• Competitors were bidding on Brent Tree Services’ brand name, showing up above them on Google.
• A large chunk of clicks came in after business hours, when no one was answering phones, leading to missed opportunities and wasted ad spend.

Goal

Help Brents Tree Service generate more high-quality leads from homeowners in their core service areas, reduce wasted ad spend, and turn Google Ads into a steady, trackable source of new jobs.

How We Did It

I set up a brand-new Google Ads account with search terms that focus on people looking for tree work right now. I made sure their ads only showed up in areas Brents Tree Service’s team could actually work. Conversion tracking was set up so that every call and form went straight to their inbox, helping them follow up faster. This brought in more calls, more jobs, and more steady work for the crew.

Services Implemented

• Setup New Google Ads Campaign - Built the entire campaign from scratch, carefully structured ad groups, targeted keywords, and smart settings from day one.
• Call + Lead Tracking - Made sure every phone call and form submission was tracked and email sent so the client could respond quickly.
• Smart Keyword Targeting - Targeted high-intent search terms and branded keywords so budget went toward people ready to book, not just browse.
• Custom Ad Copy + Extensions - Wrote click-worthy headlines, sitelinks, and callouts designed to grab attention and get the phone ringing.
• Conversion-Focused Bidding Strategy - Set a bidding strategy that focused on results, more conversions, better placement, less wasted spend.

Unique Levers

• Set Up Call Tracking with Instant Alerts – Every phone call and form submission triggered an email notification so Will and his team could follow up fast before the lead went cold.
• Focused on the Right Service Areas – We excluded South Austin and other low-ROI areas, focusing only on areas the crew could actually serve without wasting time or fuel.
• Defended Their Brand Name – We bid on Brents Tree Service brand terms to stop competitors from showing above them and taking their leads.
• Ran Ads to During Business Hour – We setup so that we bid less at night when no one could answer the phone, and focused our budget during business hours when someone could help.

Business Impact

• With more steady leads, Will didn’t have to worry about keeping his crew busy each week.
• Lower ad costs meant he could spend more on tools, trucks, and helping with storm cleanup jobs.
• Getting calls and form leads right away helped him book more jobs and grow the business faster.

Key Takeaways & What’s Next

Clear tracking and smarter targeting helped Brents Tree Service turn Google Ads into a reliable lead source. By focusing on the right service areas, protecting their brand name, and running ads only during business hours, we cut wasted spend and boosted lead quality. Will no longer had to guess where his marketing dollars were going and the phone started ringing again. The result: more jobs, lower costs, and a steady schedule for the crew.