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    Local SEO

May 18, 2026

Roofing SEO: Strategies To Help Roofers Get Found on Google

A homeowner spots a water stain on their ceiling. They pick up their phone and search “emergency roofer near me”. Within 60 seconds they call the first company they trust and that company schedules an $8,000 – $25,000 job.

The problem? Is that company you? 

If you’re counting on yard signs, referrals, or a Google Ads budget that evaporates each time someone clicks your ad, you’re missing out on significant revenue. SEO is how roofing businesses create an inbound pipeline that never sleeps and doesn’t depend on your ad budget.

In this guide, I’ll cover exactly how roofing SEO works. What drives results, and how to create an online presence that only grows in value.

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March 15, 2019

How to Optimize Your Google My Business Page

Here’s a stat for you on the power of local search results. A recent study by comScore & Neustar found searchers believed local search results are over 2.5 times more trustworthy as natural and paid search results. Additionally, with the local intent of their search, they found local results 3 times more relevant.

trustworthiness of search results

This perception of relevance and trust is a free tool at your disposal. Your business too can display on local search results by setting up a Google My Business page.

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