About Joel

Howdy 🤠, my name is Joel Casarez, and I’m the founder of The Kaanen Group.

I started The Kaanen Group in 2012 to help businesses get better results from SEO and Google Ads. Over the years, I’ve helped hundreds of companies with search engine marketing in Austin and throughout the United States.

I’ve trained business owners and other digital marketers on SEO and Google Ads, one-on-one and at events at ProductCamp and Geekdom.

My Philosophy

EVERY CAMPAIGN IS CUSTOMIZED
Every campaign is different, which is why I will use the right resources and tools to create a custom plan that fits your goals.

RESEARCH AND DEVELOPMENT
I’m passionate about digital marketing and spend roughly 20-30% of my time researching and testing new digital marketing techniques to make sure you stay ahead of your competitors.

LONG TERM PARTNERSHIPS
I don’t believe in the vendor-client relationship. I strongly believe in building long-term partnerships built on long-term success. My goal is to exceed your goals (and your expectations). My longest-lasting client has been with me for over seven years.

Some Fun Facts About Me

  1. I graduated with a Bachelors in Business Management with a Concentration in Entrepreneurship at Texas State University in 2008.
  2. The first Google Ads account I managed was for YETI Coolers.
  3. I’m an Eagle Scout. 🦅
  4. I’m a huge fan of stand-up comedy and performed at 165 open mics.
  5. After seeing an unflattering photo of me in 2018, I started working out and lost over 28 lbs. Now, working out is part of my daily routine.
  6. I started a podcast with my best friends and recorded over 100 episodes.
  7. I own a robot. It won’t be taking over the world yet, but it does an excellent job serving drinks and playing music.
  8. In 2009, I had the opportunity to provide Siri (yes, that Siri) founders with data on mobile device usage.
  9. I’ve been tinkering with WordPress since 2007.

What Clients Say About Working With Me

Excellent
Craig Huxford
My name is Craig,

I have never once written a Google review for anyone it's something I don't do, until today.

I started using Google Ads back in 2022 and had some success.

At that time I used another management company until I ran into Joel at the Kannan Group.

I started using Joel back at the end of 2023.

In 2023 we had back and forth discussions on how to grow my business and what we could do.

I relaunched in January of 2024 and in 2024 my total Gross sales went up 65 percent over 2023.

My lead quality, phone calls, and webforms grew that I actually brought on 2 extra employees.

So far in 2025 I'm up in additional 45 percent in revenue from 2024.

PLEASE UNDERSTAND MY ONLY SOUCRE I USE IS GOOGLE ADS so without Joel my company would not be where it is today.

Most importantly even over all that Joel's integrity, knowledge, and trustworthiness allows me to have peace of mind.

So, genuinely THANK you for all your efforts!

Craig
Andrea Smith
Joel at The Kaanen Group has managed paid search campaigns for my business for almost two years. Joel has been exceptional to work with and consistently delivers results. His feedback and answers to our questions are always timely and detailed. One of my favorite things working with Joel is that he's very focused on conversion rates and efficiency. I've never had to worry about exceeding budgets or wasting clicks. The Kaanen Group is very dependable and proactive. I definitely recommend!
Timea Parker
Working with Joel at The Kaanen Group has been an exceptional experience. We were looking for specific needs to improve our Google Adwords Campaigns. They listened and delivered a much better Campaign than what we were previously using. In the first month of using their service we saw an increase of quality leads, generated new clients and what is equally important noticed less wasteful spending within Google Adwords. We highly recommend The Kaanen Group for your Marketing/Google Adword needs.
Jessica Tompane
Joel was a pleasure to work with. I hired him to manage my Facebook ads and Google AdWords. He was thorough, very knowledgable, would send detailed analytical reports to show the improvement of my traffic, and I did see an uptick in business which was awesome! It really works!!
Millennium Hardwood Flooring
We have been working with Joel and The Kaanen Group for about three months. We saw results within our first month and over the last three months our walk-ins have increased by over 30%. Joel is easy to work with and will take time to help you understand why simply throwing more money into SEO will not be as effective as carefully managing the campaign. So far we are more than pleased and strongly recommend the Kaanen Group.
Richard Novigrod
Working with Joel and the Kaanen Group has helped us to grow our business! He is very knowledgeable and well-informed on the latest and most effective ways to improve our SEO. He is always easy to communicate with and takes the time to answer any questions we may have about the process. Joel and the Kaanen Group have been a valuable asset for our business!
A W
I had a phone consultation with Joel about improving SEO for my business. I thought it would be a quick conversation for him to find out what my needs were so we could set up a meeting. He spent 45 minutes with me going over some ideas! They are already helping. Will definitely go back when I need more help.
dave wonders
We've only worked with Joel for a few months and he has already helped us get our online marketing off the ground! He setup Google AdWords and Facebook Ads which led to us having a successful event in March. Joel taught us a lot about Adwords and Facebook Advertising and was readily available to answer our questions. We don't have a lot of time to work on marketing so it was nice to have someone who knows what he's doing and can get us results!
My Email
As an apprentice in the 3rd DCI cohort, it was such a great experience to have Joel Casarez as our instructor for our Ad Words workshop. Mr. Casarez gave us a look into the real word application of ad words best practices as he led us through some of the campaigns he’s worked through. Each team in our cohort had the opportunity to share their current PPC project and get feedback and advice. What each team found most helpful was being able to get hands on as we pulled each campaign up and worked on an aspect together getting Joel's feedback and expertise as well. I would highly recommend him as an instructor, his enthusiasm and proficiency made the workshop fun and easy to understand.