July 10, 2026

SEO for Home Services: Your Guide to More Local Leads

Handing out flyers or posting on Nextdoor is how most home service businesses have always gotten customers. It works for brand awareness, but let’s face it, when a pipe bursts or their AC goes out in July, customers aren’t sitting at home waiting on that flyer to land in their mailbox. They’re freaking out on their phone with a wrench in one hand and googling “emergency plumber near me” with the other. And if your name isn’t popping up in those SERPs, you are delivering that job directly into the hands of your competitors.

For the past few years, I’ve been helping home service businesses solve this problem. And today I’m going to show you exactly how it works with practical tactics that will put your phone number in front of a customer who is ready to hire you TODAY!

Read More

June 14, 2026

Google Ads for Remodeling Contractors: Lead Generation Guide

As a Google Ads specialist, I talk to remodeling contractors every day who tell me that acquiring qualified leads is a constant struggle.

Homeowners aren’t typically thinking about remodeling their house at 3 pm on Tuesday. But when they do want to remodel something, where do they start? Google! They’re searching:

• “Kitchen remodel contractor near me”
• “Home addition design build”
• “Bathroom renovation company”

And if you’re not ranking at the top of Google?

You’re losing $60K-$80K-$120K jobs straight to the competition.

Read More

March 9, 2026

Google Ads for Pool Service Companies: How to Fill Your Route and Stop Wasting Money on Bad Leads

Generating qualified leads for pool service companies is like vacuuming a pool with a hole in the hose.

Everybody wants their pool serviced yesterday, but they’re not scrolling through Yelp to find you. They’re Googling things like:

• “Pool cleaning near me”
• “Green pool cleanup today”
• “Pool maintenance companies in [insert city]”

And if you’re not located at the top of the search results?

You might as well be tossing your money into the pool.

Read More

August 24, 2025

Google Ads for Tree Services: A Step by Step Guide

Getting quality leads for your tree service business is like chopping wood in the dark.

Most people need tree work yesterday … but they’re not staring at Yelp all day. They’re Googling things like:

“Emergency tree removal near me”
“Tree trimming same day”
“Who cuts down trees in [your city]?”

And if your business doesn’t pop up right there, right now?
You’re leaving money on the stump.

Read More