200% Increase in Phone Calls from AdWords’ Campaign
Landmark Wildlife Management helps landowners throughout Texas protect and enhance their property with wildlife management services.
The owner, Keith, had already created an AdWords campaign but didn’t have the time to manage it and wasn’t 100% confident it was performing at it’s best. Even worse, wildlife exemptions only need to be made every five years so when Keith reached out to us he was in desperate need of generating new leads immediately.
When we met with Keith we noticed he had only one campaign with one ad group, and all of his keywords lived in that ad group. Our first step was to break down his keywords into keyword groups around each of his services. Then we took out the keywords he was seeing the most conversions coming from and put them into a new campaign. This allowed us to focus a majority of the budget on keywords that were most likely going to lead to a sale.
Keith’s ads were pointing to his home page. His home page didn’t have a phone number, contact form, or any way of contacting him without digging around for his email address. Since 85% of people prefer to call over filling out a contact form we added his number across the site. We also added a contact form to his Wildlife Management and Wildlife Exemption pages.
We wrote new ads that emphasized his expertise and experiences to build up his credibility. We turned on call extensions and asked people to call for a free consultation in order to drive more phone calls.
Over the course of just a few months we were able to achieve the following business goals:
- Revenue Grew 100%
- Phone Calls Increased 200%
- Cost Per Lead Decreased 59%
We reduced their cost per click by 40%. As we continually fine-tuned their campaign we were able to lower cost significantly in months 4, 5, and 6.
Their Click Through Rate increased by 78%. You can see from where we started how it quickly increased month after month.